By looking at a range of opening titles, we have learnt that they do not need to be overly showy or flamboyant to stand out and look effective. The simple font allows the haunting and mysterious feelings to kick in, the colouring and effects used are quite successful and fit well with the background, helping to make the film suit the genre and achieve its eerie, dark mood. THE CONJURING is effective as its clear white writing stands out against the black background and is very clear. The plain font works well for its particular plot as even though white can be connoted as pure and innocent, the old, almost ripped background allows the font to strip all the innocence from the title. the use of white writing on a black background is very common nowadays in horror films, and to be able to grasp the theme of a horror the colours are something we would like to move in the direction of, to make our film as close to the genre conventions as possible.

The use of colour is very effective with this title as it connotes hell, death, blood, nightmares and fury. Despite it being scary, we didn't think that red was a colour we wanted to adapt into our opening titles as it is quite an old skill that is rarely used anymore. We wanted our titles to match modern day horror's rather than past and even though red is used, we wanted our own horror opening to go down the route of using black and white to create a more haunting and eerie mood rather than a deadly or hell-like effect.
The fonts we found that matched the opening titles most were both:
Both fonts create an eerie and ominous effect, which is a theme we aim to capture when creating our opening titles. Despite both fonts being quite similar to each other, as a group we are all in agreement that Felix Titling is the font we are most likely going to use for our opening, as the thinner typography gives a more daunting and unnerving effect. We are hoping to create a title most similar to THE CONJURING as the white writing on a black background is a style we wish to match more than the others.
The fonts we found that matched the opening titles most were both:
Both fonts create an eerie and ominous effect, which is a theme we aim to capture when creating our opening titles. Despite both fonts being quite similar to each other, as a group we are all in agreement that Felix Titling is the font we are most likely going to use for our opening, as the thinner typography gives a more daunting and unnerving effect. We are hoping to create a title most similar to THE CONJURING as the white writing on a black background is a style we wish to match more than the others.
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