Insidious is introduced through the use of strong and thrilling high pitched music which is extremely intimidating and creepy; the non-diegetic sound builds up suspense combined with the setting being dark and sinister which also makes the audience feel the tension and feel uncomfortable. The leading character is introduced through the use of a drop shot which denotes a sleeping figure. After the character is shown to be sleeping, the panning shot followed after draws the attention away from the child and implies that this character is dangerous as the camera moving away can match a person moving away from him. The pitch of the non-diegetic music gets higher and the instrument (violin) makes the atmosphere creepier and more afflictive for the audience. The camera slowly zooms into a silhouette in the window which shows an unknown figure, creating a chilling effect; adding to the tension of what is going to potentially occur.
The camera rotates, zooms and denotes a face which is hidden in the shadows which adds to the audience’s uncertainty of what could occur next. Suddenly and unexpectedly the pitch and tone of the music increases dramatically and the title 'Insidious' is denoted in a bright red. The colour of the titles is unusual and usually modern horror films have white coloured titles which are found to match horror film conventions more than the colour red. The title flashes which can be compared to a fire's qualities, emphasising to the audience that one of the main themes is danger. in this case the use of the titles can connote hell and the devil and can suggest to the audience that someone could be possessed which is a general convention of a horror film, especially through children as it contrasts their innocent stereotype with evil and horror.
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