Target audience of a Romance Genre.

Target Audience for Romance Genre:

 Romance Genres are mainly targeted at females because they would easily relate to situations and be inspired to have a happy ending like a romance genre sometime would. Despite this the romance genre is not always restricted to the female audience and so they do not specifically target them at females, however in most cases males do not like the rom
antic genre. Males would typically not watch romantic films due to the re-occurring themes in every romantic film which they would consider boring compared to a horror or action genre.  Romance films are usually rated at 12 or 15, the target audience age would rage from 12-24. Romantic movies are generally watched by groups of teenagers who are intrigued by the happy endings or sad endings as it is another way for them to express or relate their emotions to. Couples would also watch romantic films due to the fact that it creates a nice and loving atmosphere, for the couple to enjoy each others company and relate to what they see on the screen. 



Romance Genre Codes and Conventions

 

Codes and Conventions of a Romance Genre:

• Aimed at the female audience
• Lead characters are usually attractive
• 12-15 certificate to maximise the audience
• Would usually involve sexuality, status, gender and relationships
• Narrative: usually the main character talking to themselves
• Often a voice over to introduce the love theme
• Setting: often set in a recognisable environment so the audience can relate e.g the city, beach, countryside.
•  Establishing shots, wide shots in the opening to set the scene around the character
• Sound usually sets the mood or the atmosphere e.g guitar, piano
• If the movie is going to be sad it can introduce the non-diegetic sound of a violin
• Pretty scenery, builds the romance
• Usually set around special times of year e.g christmas, new years eve
• Main characters meet through work, easier for the audience to relate.

Cliches:

• Boy meets girls, boy loses girl, boy finds girl again
• Female lead never ends up with the man she was originally supposed to be with at the start.
• Hero realises he makes a mistake at the airport and runs to be with the love of his life
• Misfortune brings lovers together
• Dance can be a crucial element of love
• Bride or groom is ditched at the altar
• Woman initally hates the man
• Opposites attract
• Love is an obstacle course
• Heroine initially involved with a possessive creep



Action Genre Target Audience.

Action Genre target Audience

 

Action movies are one of the most popular film genre's, both mass and niche audiences watch them. At rated certificates of either 12/15 action films are watched predominatly by males from ages 12-30, they usually go to see these films to gain a sense of things that are stereotypically 'masculine'. most characters in action films tend to be male, which would also attract more male viewers. This includes scenes with car chases, explosions, fight scenes etc.

Working-Middle class people are more likely to go and watch action films as they have disposable income and may not have as many commitments as higher class people. People are easily influenced by action films as they want to get the adrenaline rush and experience the thrill that the characters do on screen. Younger viewers would aspire to be like the protagonist and would imagine being the hero and would attract more teenage attention. 

Action genre codes and conventions.

Codes and conventions of an action genre.

• 12/15 certifictae: maximising youth audience
• Often hybridised with Sci-Fi/Aventure/Romance
• Major Hollywood studio produced and distributed
• High production values including CGI, FX
• Fast paced editing
• Predictable chain of events- cause and effect
• Dramatic non-diegetic sound
• Chase scenes, fight scenes, weapons used throughout
• Low lighting on evil characters
• Extreme close up of characters to show expression duirng action and tense moments
• Immaculate clothing becomes torn and scruffy towards the end of the film to symbolise their situation
• Lots of high energy throughout
• Music to suit the characters
• More narrative action codes-enigma codes-puzzles
• Clear binary oppositions, good v evil
• Romantic sub plot, homorous dialogue

There are several cliches and conventions of an action film, some of these include:

• Several large men possessing preposterous level of upper body musculature
• Villains are usually heavily accented
• Females tend to be promiscuous, weak and usually the victim, not having a large role throughout the film
• Emergency surgery, falls from great height, reasonable amounts of torture
• Characters with lots of scars, and each scar should come with a story.
• Off road vehicles only
• Attacks that come as a complete surprise
• Stream of deadly machine guns
• Leap away from explosions
• Sliding down the sloped of an all glass skyscraper
• Inability of the bad guys to hit anything with their weapons

Conventions of a Horror Genre.

Conventions of a Horror genre.

• Young/teenage characters.
• Set in rural settings e.g, farms, countryside.
• Clear binary oppositions e.g. good v evil.
• Old, cheap houses with a basement in the middle of nowhere.
• Dark rooms and chase scenes between the antagonist and protagonist.
• Dominant representation of gender: male-villain, female-victim.
• Use of hand held camera: audience identification/realism.
• Possessed children or children with possessed imaginary friends.
• Predictable narrative content, follows format.
• Diegetic sounds e.g screams.
• Non diegetic sounds e.g creepy, music that that builds tension and suspense.
• Extensive use of close up, long shots, point of view shots.
• Low key lighting, use of CGI and FX.



Horror Genre Target Audience

Target Audience for  a Horror Genre

The usual age for someone watching a horror movie is usually between 15 and 25 as the certificate of horror movies are usually 15 or 18. People would argue that during young adulthood they are in key stages of developing themselves and would want to try new things and experiment different feelings. Horror movies would give these young adults a thrill and can excite the younger audience easier than the older audience. The younger audiences are also less likely not to be put off the film by violence and unnatural images, which may make older audiences feel a lot more negative towards the film.

It is said that males are more likely to watch horror movies than females, due to the stereotypical thrill seeker which is portrayed with a boy. Violence is often loved by males which is a convention of a horror film. A stereotypical boy would often seek the thrill of, blood and gor which is why males would usually be a fan of horror films as they are all conventions of the horror genre.

The audiences for horror movies are often groups of friends, but couples commonly go and watch horros due to the comfort that is needed after seeing a horror film. They are also seen as good converstaion starters and therefore are a popular converstaion choice.



Analysing Genres

Genres	Conventions	Film Titles
Horror	Teenagers often getting killed by a villain or monster. Scary and includes haunted scenes. Blood and gruesome scenes also can be included.	Paranormal activity Saw The Conjuring
Adventure	Exciting storyline. Chase or quest.  Involves hero, villain and sidekick.  Usually the hero overcomes the obstacles and may have a love interest by the end of the film.	Indiana jones Journey to the centre of the earth. Lord of the Rings
Action	Includes hero and a villain and a mission. Chase scenes, fights, escapes. Physical stunts and lots of energy.	Transformers The avengers James Bond Fast and Furious
Romance	Man and women fall in love. Often something in their way to try and stop it. Includes different emotions and usually has a happy ending.	The Notebook How to lose a guy in 10 days Titanic Love actually
Thriller	Full of suspense tension and excitement. A thriller is usually a villain-driven plot, whereby he or she presents obstacles that the hero must overcome.	Taken Dawn of the planet of the apes The cabin in the woods