Action Genre Target Audience.

Action Genre target Audience

 

Action movies are one of the most popular film genre's, both mass and niche audiences watch them. At rated certificates of either 12/15 action films are watched predominatly by males from ages 12-30, they usually go to see these films to gain a sense of things that are stereotypically 'masculine'. most characters in action films tend to be male, which would also attract more male viewers. This includes scenes with car chases, explosions, fight scenes etc.

Working-Middle class people are more likely to go and watch action films as they have disposable income and may not have as many commitments as higher class people. People are easily influenced by action films as they want to get the adrenaline rush and experience the thrill that the characters do on screen. Younger viewers would aspire to be like the protagonist and would imagine being the hero and would attract more teenage attention.